The nutrient label on dried goji berry packets is based on fresh berries.
Dried berries cannot contain those levels of nutrients because once exposed to air, the water-soluble nutrients such as Vitamin C, Vitamin B, flavonoids etc. break down quickly. 

Oil-based nutrients like Vitamin E and carotenoids are more robust, but still break down over time.

Himalayan Goji Juice contains one kilogram of fresh lycium barbarum goji berries in every 1 litre bottle.

Himalayan Goji Juice is as close as possible to eating fresh berries because they are cold-pressed while fresh, they’re still nutritionally at their peak and have not been exposed to air!

What would you prefer? A glass of fresh apple juice...or a plate of dried apples?

The fresh berries used in Himalayan Goji Juice are subjected to a Spectral Signature to identify and isolate only those goji berries with a high level of balanced and fully active polysaccharides and the exact nutrient profile of the legendary lycium barbarum goji berries from the Himalayas.

Dried berries are not tested with a Spectral Signature
so there is no guarantee that they are not lesser grade goji berries lacking in these powerful properties.

Himalayan Goji Juice is tested for contaminants before pressing the fresh berries, and again before bottling, giving a double assurance that there is no contamination.

Dried berries grown in the Himalayas may be grown without pesticides but there is no testing done for contaminants. Pesticide residue from other farms could easily be carried on the wind or in rainwater run-off.

Dried goji berries may also be dyed to maintain their red colour. In addition, fruit imported into Australia from Asia is generally subjected to irradiation.

The best quality dried goji berries cost around $15 to $20 for a 250g packet...that equals $60 to $80 per kilogram.

Himalayan Goji Juice contains one kilogram of fresh vine-ripened cold-pressed bioactive goji berries...and only costs between $52 and $65.